Sponsorship and Partnership
Partnerships
Build a connection with your target consumers where they exercise and play sports through naming rights of our state-of-the-art facility or an amenity. Engage your target consumers and employees by including marketing benefits in your partnership.
Marketing
We offer marketing benefits that can address your business needs and satisfy your objectives. Review the tabs to see the marketing benefits available.
Next Steps
If you are interested in learning more about the partnership & marketing benefits available at the Centre, contact Steve McCormack at smccormack@tpasc.ca.
History
The world-class facility was the largest sport new-build for the Games and the largest infrastructure investment in Canadian amateur sport history. [read more]
Visitors
- We define visitors as users of our Centre plus spectators watching events
- We installed scanners at the three entrances to the Centre in January 2018 which enables us to track 100% of our visits over any period
- Prior to the scanners, we tracked user visits using swipe cards used to enter the turnstiles and spectator visits through physical counts and/or ticket sales
- 50% of our visitors fall into two consumer segments: Young adults 18 to 24 (28%) and Adults 35 to 54 (22%)
- Our visitors are gender neutral: 51% male and 49% female
- Here are the annual visits during each full year of operation, which have grown every year, excluding 2020 - 2022:
Experiential Activations
Display and market your products during events to persuade TPASC visitors to sample or buy your products
- Activation rights include a 10 feet wide by 8 feet deep display space in one of the following locations:
- Lobby: West side of the lobby beside turnstiles or east side of the lobby beside the retail store
- Concourse: North concourse up against the west wall
- Marketing options to engage and connect with TPASC visitors include:
- Table to display promotional materials and products
- Pop-up banner or other marketing materials to advertise your company or products
- Option to sell your products provided they do not conflict with items currently sold in the Centre
Cost of a full day (8 hours) & half day (4 hours) activation are available upon request.
Community Programs
FAMILY DAY COMMUNITY OPEN HOUSE
The Family Day community open house is an annual event that invites the community to the Toronto Pan Am Sports Centre to access the facility for the Family Day statutory holiday.
Admission is free and families can visit between 8:00 am and 4:00 pm to participate in a variety of fun activities, e.g.: Badminton, Table Tennis, Zumba, Boot Camp, Bouncy Castle, and Leisure and Lane Swim
The event has drawn more visitors each year:
2015: 1,400
2016: 2,000
2017: 2,500
2018: 3,571
2019: 4,282
2024: 4,590
Marketing Partner Integration
Become a presenting partner to demonstrate your company’s commitment to the community and receive the following benefits:
- Recognition on the video boards, LED monitors, e-newsletter and TPASC website
- Recognition on the marketing materials used to support the event, e.g., community newspapers
- Recognition in the social media used to support the event, i.e., Facebook, Twitter & Instagram
- Activation rights which include the opportunity to market and sell your products to our visitors
- Advertising will run for a few weeks preceding the event and on the day of the event.
The cost to be the presenting partner will depend on the final marketing package.
LEARN TO TRAIN PROGRAM
Overview
- The program allows us to partner with schools/groups in marginalized communities throughout Toronto and provide their students/youth with a unique training experience at our facility in a safe and inclusive environment.
- During the training, participants will be taught new physical & health literacy skills to motivate & educate them to lead an active and healthy lifestyle for life.
- Each training session takes two hours and includes physical and health literacy training
- The program runs twice a year (winter/spring, fall) and brings a minimum of 5 schools/groups each season.
- The program has run since the fall of 2016, involved 60 schools/groups, and allowed 1,700 students/youth to participate.
Marketing Partner Integration
- Marketing opportunities are available including recognition on the materials that go to parents for their approval & signature.
- Jumpstart is presently helping us fund this program.
- A second partner would help us expand the duration and reach of the program.
Physical Literacy Training Sessions
- Basics of Movement I
- Basics of Movement II
- Core Training
- Basics of Speed, Agility & Quickness
- Intro to Barbell Training
- Circuit Training
Health Literacy Training Sessions
- Fitness Myths & Movement Guidelines
- Nutrition & Hydration
- Recovery Strategies
- Leadership & Goal Setting
- Exercise Program Design
- Ultimate Sports Experience
Staff Engagement
EXPERIENCES
- Utilize the partnership with your employees to drive engagement and morale through a team event, e.g. the Ultimate Sports Experience.
- The experience offers a variety of fitness and sports activities and provides access to the following amenities: the Climbing Wall, the Courts in Field House and the Studios
- The program can accommodate 30 to 45 participants over a two to three hour period.
- The cost of the program, which considers the duration & number of activities, is available upon request.
GROUP MEMBERSHIPS
Provide your employees with a one-year membership to the Toronto Pan Am Sports Centre and allow them to stay active and healthy. [read more]
Advertising
DIGITAL ADVERTISING ON THE VIDEO BOARDS & LED SCREENS
- Run a 15 or 30 second digital ad for a minimum of 4 weeks on nine screens located throughout the Toronto Pan Am Sports Centre to create awareness and consideration for your products.
- Screens include the Field House & Training Pool video boards and the seven LED screens listed below:
- In the lobby, east wall, beside Team Aquatics store.
- Inside the north doors on the screen suspended from the ceiling beside the CSIO entrance.
- Inside the turnstiles, second floor landing, above the elevators.
- Fitness Centre, first floor, on the screen inside the door and second floor on the south wall.
- On the entrance signs located outside the north and south doors.
Advertising rates and artwork specifications for your ad are available upon request. Production costs are the responsibility of the advertiser.
ADVERTISE ON A FABRIC SIGN IN THE LOBBY
- Advertise on a fabric sign on the east wall in the lobby to create awareness and consideration for your product.
- Your ad, measuring 10 ft wide X 8 ft high, has the opportunity to be seen by:
- Most of our visitors because the majority of our users and spectators pass through the lobby to enter and exit the Centre
- Most of our spectators who wait in the lobby to greet their children following a competition
Advertising rates and artwork specifications for your ad are available upon request. Production costs are the responsibility of the advertiser.
ADVERTISE ON A FABRIC SIGN IN THE FIELD HOUSE
- Advertise on a fabric sign on the north wall in the Field House to create awareness and consideration for your product.
- Your ad, measuring 20 ft wide by 10 ft high, has the opportunity to be seen by:
- Visitors walking in and out from the north entrance to the Centre
- Spectators watching events in the Field House
- Users on the courts in the Field House and walkers and runners on the indoor track
ADVERTISE IN EMAIL NEWSLETTER
- Every two weeks, we issue a newsletter to our communities to update them on past events and provide them with a preview of upcoming events at our facility.
- The newsletter goes out as an email to approximately 35,000 consumers.
- Advertising in the newsletter can be customized for our partners.
Advertising rates and artwork specifications for your ad are available upon request. Production costs are the responsibility of the advertiser.